I'm William An, a Product Designer turningblank files into shipped tools
Currently Designing @ DICK'S Sporting Goods
DICK'S Sporting Goods 2026
Guiding shoppers into a retail AI assistant
Replaced free-text-only input with tappable prompts that route to the right agent, then tested 3 entry points to choose the rollout placement. 7× AI feature usage.
AIUsability TestingMobile
DICK'S Sporting Goods 2025
Bulk Quality: one approval flow for fabric samples
Replaced fragmented Excel and Power BI workflows for Merchandising and Color teams with a single approval interface. 15,000+ hours saved annually (projected).
Internal ToolsB2BResearch
DICK'S Sporting Goods 2025
Self-service admin dashboard for support tasks
Built with engineering to consolidate recurring support requests into one dashboard, clearing a sprint bottleneck. ~8 story points freed per sprint.
DashboardEnterpriseEngineering
In progress · Working prototype
Transforming dense AI responses into visual-first learning
Rethinking how AI teaches by replacing walls of text with visual, interactive explanations that make learning more engaging.
AI DesignLearningPrototype
Let's Create Something.
Let's Create Something.
Let's Create Something.
Always looking for new opportunities!
Always looking for new opportunities!
Always looking for new opportunities!
